|
The Extended Parallel Process Model (EPPM) is a framework developed by Kim Witte which attempts to predict how individuals will react when confronted with fear inducing stimuli. It was first published in ''Communication Monographs'', Volume 61, June 1994. This model is based on Leventhal's danger control/ fear control framework and on Roger's Protection Motivation Theory.〔https://www.msu.edu/~wittek/fearback.htm〕 It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fear-based campaigns to be effective, they must induce a moderately-high level of fear and a higher level of self-efficacy and response efficacy. When the audience feels that there is a higher level of fear than efficacy, the message is ineffective. ==Inputs== The EPPM model defines four key factors to predict the likely outcome of communications which involve a fear appeal: Self-Efficacy - The perception the individual has that they are competent to perform the tasks needed to control the risk. Response Efficacy - The perception the individual has that the action if carried out will successfully control the risk. Susceptibility - The perception the individual has of how likely the threat is to impact them. Severity - The perception the individual has of the magnitude of the threat. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Extended Parallel Process Model」の詳細全文を読む スポンサード リンク
|